Today the online magazine e-week published an interview with Adobe CTO Kevin Lynch. In that he provided details about Creative Suite 4, Adobe’s work in the Open Source community, the Open Screen Project and our goals for multi-screen content.
“And that’s what we’ve done with AIR on PCs. AIR is a way to deploy an application across OSes. And that’s going great. We’ve had 35 million installs of AIR and we’re hoping for 100 million by the end of the year. Looks like we’re going to make it. And we’re working to bring that same technology to mobile devices. And I think that might be a trend toward a “mobile first” experience, which is really a reversal of how people create applications.
Right now they create largely using large screens and PCs and think about creating stuff that will be displayed on large screens and PCs. And I think that need to change. In the conception of creating that content we need to think about how that will work in the constraints of a mobile device and then maybe how it will work on the big screen. That’s a reversal of how people are thinking and I think it will take a few years for it to happen.
But at Max that’s one of the things we will encourage people to think about — to shift more to this mobile way of thinking and then consider PCs. And that will be a change to our tooling over time. Already we’re starting to do that with things like Device Central in Creative Suite 4 where you can visualize your work across devices. But there’s going to be a lot more to do there.”
As you can see this is a clear signal of our intent for multiple screens including mobile phones, consumer electronics, set-top boxes and of course desktop computers. Innovation for web has, and always will be, the primary driver behind all that we do for the community.
If you haven’t already signed up for MAX and the mobile sessions then now is the time to get on board.
See the badge on the right hand side —>
Adobe MAX 2008 is only a few months away and I hope that all of you find the time to attend in San Francisco, Milan or Tokyo.
As part of the event we host the MAX Awards ceremony and I’d like to extend the opportunity for you to nominate individuals or companies. There is a specific category for “Mobility and Devices” and you can also select a region.
Nominations can be for applications, services and experiences that you have seen over the past year.
If you haven’t been to the MAX 2008 site, be sure to have a look at the fantastic sessions.
Today Qualcomm and Adobe announced that the BREW Mobile Platform will be integrated with Adobe Flash technology and new platform features. You can read the full press release here. This is fantastic news for both BREW and Flash developers particularly in the large BREW market in the US.
In Europe specifically BREW is available on UIOne based handsets, notably the Skype phone on the 3 network in the UK. So the platform is largely based in the US and Asia though the use of Flash technology on millions of new devices can only strengthen the adoption across platforms and screens.
For developers this means that there are opportunities to leverage this as a data point when dealing with your customers, and to reach into the US market in the future. Naturally there will be aggregators and other friendly developers that can help you to deliver content to BREW.
What a challenge, “iPhone has raised the bar, now lets see what the Flash community see what they can do,” said Andrew Gilbert from Qualcomm.”
This week I’m in Spain, first in Madrid for a customer meeting and then off to Barcelona for the S60 Summit.
Before the main event Forum Nokia are having two days dedicated to S60 technologies, one for Location Based Services and another for Adobe Flash Lite 3.0. I’ll be presenting for a while and helping out at the code camp afterwards.
I’m really looking forward to meeting you all!
Here is the Agenda:
Tuesday 27th May 2008
09:00 Registration, coffee & getting settled
09:30 Welcome note - Riku Salminen, Forum Nokia
09:45 Using extended device capabilities with Flash Lite in S60 - Riku Salminen, Forum Nokia
10:30 Adobe Flash Professional CS3 and Device Central - Mark Doherty, Adobe
11:15 Forum Nokia Success Story - Ugur Kaner, KuneriLite
12:00 Lunch
12:45 Hands on coding session, using Adobe’s tools and KuneriLite
Refreshments served
Including a coding competition
Tutors: Riku Salminen, Mark Doherty and Ugur Kaner
17:00 Announcing the Winners
Prerequisites:
Adobe Flash professional CS3 installed (30 day trial: here )
KuneriLite installed and tested (Free download: here )
Some experience in designing Flash content
Loads of creativity and go-get attitude
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