I’ve just arrived in Amsterdam and finished the presentation I’m going to do entitled, ‘FlashOn - Mobile Devices’. The presentation will focus on Adobe mobile technology and I’ll be showing some cool demos from the community.
FITC is a developer/designer conference attended by some top talent in the community, its totally sold out too. Adobe will have a booth presence here and I’ll be hammering together part of our Mobile World Congress stand and showing some of those fantastic demos. Hopefully no one will steal any of them this time!
So if you are attending be sure to say hello, and if not then you can catch my presentation here and I’ve included the latest penetration data from Strategy Analytics.
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Device Profile Update #5 is now available on Adobe Device Central Online. Stay on top of new Flash Lite devices from around the world by downloading CS3 Device Profile Update #5, released on February 16, 2008, as well as preceding device updates. This update features the first Flash Lite 3.0 devices available in the market.
Important! Before downloading Update #4, you must FIRST download and install the Flash® Lite™ 3 Update for Device Central CS3 and for Flash CS3 Professional (2 separate updates).
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As I’m sure you have already read we announced some major new products and stats at Mobile World Congress this year. The show was incredible and our stand was extremely busy, I think I spoke to all 60,000 attendees!
We announced Flash Home, Flash Cast 2 and Adobe Mobile Client our new mobile technology that will enable over 70% of devices currently in the market to ship with Flash technology. Flash Home is a game changing product that will enable brands and users to really own their devices by allowing you to easily change the UI of your device to better reflect your personality. One of the most striking changes is a complete device level integration, which means that you can present PIM data across device platforms for the first time. It hasn’t been easy and I should know, as I worked on some of the features.. one was call log which turned out to be a bit of a nightmare to get right.
Flash Cast 2 is another application that we announced and it represents our data services/portal offering. Its a client-server product that will enable content owners to create amazing mobile experiences that run across devices. Users, for the first time, will have the opportunity to access content including news, weather, sport, games and even multimedia. All that using a new client, the Adobe Mobile Client, which is half the size and twice as fast as our Flash Lite player. This means that we can target devices with ARM7 100mhz processors with ease and bring rich and engaging content to those users that would never otherwise have data services.
Flash Lite is currently on 450million handsets, over 300 device models and over 100 mobile and consumer electronics manufacturers are now using the Flash player to standardize their experiences across non-pc devices. Walking around the conference I was knocked back by how many new devices are using Flash for their UI. Nokia, Sony Ericsson, LG, Samsung, Sony and Nintendo are all using Flash technology as part of their platforms helping them deliver rich and engaging experiences across all device tiers.
Our target of 1bn devices by 2010 was a good one, we’ve used that as a benchmark when speaking with content owners. The great news is that it looks like we’re going to be a whole year early.
2008 looks like its going to be a fantastic year for developers, as always there is much to do.
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Tomorrow morning I fly to Barcelona for Mobile World Congress where some 50,000 attendees and hundreds of companies come together to talk about their products.
Adobe are going to have a large presence as usual with Sales, Marketing and Product teams all attending to engage with partners and developers, old and new.
This year we have an amazing demo lineup showing off Adobe Mobile Solutions around the themes of Mobile Data Applications, Mobile Video, Mobile User Interfaces and Mobile Content and Browsing. This year for the first time we’ll be showing Flash Home which enables ecosystem players and end users to define their mobile experiences.
We’ll be talking about our plans for Flash Cast launching initially in Sweden and showing how content owners can bring the power of Flash Video to mobile using Flash Lite 3.
I’ll also be attending the IMGA Awards for the first time and will present the Casual Gaming category award. As on the desktop we know that Flash Lite is a fantastic tool for producing casual games best suited to mobile devices.
If you are attending be sure to stop by our stand, where you can see great demos and talk to developers and Adobe staff and find out about how you can be part of the Flash Lite ecosystem.
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